Brand Experience Group
Hi, we’re Human. We’re the brand experience design group that uses feelings and emotions as a guide for creating meaningful, memorable, human-focused brand experiences.
Our approach is both entirely new and as old as mankind itself
That emotions shape our experiences is an immutable aspect of the human condition, and yet in our technology-obsessed world the long-term benefits that are the result of emotionally connecting with people are overlooked in favour of the fickle gains to be had through digital connectivity.
Human treats the brand experience as the “soft tissue” that connects your employees to your customers, and uses the feelings and emotions inherent in your brand as the design palette for creating signature, moment-by-moment interactions that manifest meaningful and sustainable uniqueness.
Building better brands, moment by moment
Our approach to creating humanized brand experiences is the same whether we’re engaged on a specific project or a more robust, end-to-end brand experience design evolution. The only difference is the scope of the initial assessment and the duration of our involvement.
We dive deep in order to understand your brand experience through the eyes of your customers and employees, and provide you with all of the insights you need to start moving in the right direction.
Harnessing the creativity, intelligence and intuition of our team and your employees, we invent and envision new ways for your brand to connect with people using the prescribed emotions as our benchmarks.
Whether it’s a digital, paper, video or environmental design solution, our group has the expertise, experience and professional network necessary to produce virtually anything we recommend.
Regardless of whether we’ve worked on a specific project or a full-scale brand experience evolution, we always conduct periodic assessments to ensure that the solutions provided remain relevant.
How we humanize your brand
Humanized Brand Strategy
We apply our proven discovery process to unearth the brand facets critical to fostering human-to-human connections, such as purpose, promise and brand-born emotions.
Employee Brand Experience
We seamlessly connect your people’s performance to the brand experience by igniting creativity and inviting contribution.
Customer Brand Experience
Our approach to designing your customer brand experience focuses on the moment by moment interactions that connect to determine how customers feel about your brand.
For brands, there’s never been a better time to be human
Putting people first has a positive effect on virtually every aspect of your business and your brand.
Increase Employee Engagement
Align culture and contribution to the customer experience
Inspire Customer Loyalty
Provide a unique, consistent and delightful experience
Maximize Advertising Expenditures
Make the most of every new customer engagement
Harmonize Internal Processes
Unite behaviours around the delivery of the branded customer experience
Human Brand Strategy
User Experience Consultant
Dr Romola Porchuck, PhD
Employee Experience/Culture Consultant
Sales Experience Consultant
Your brand evolution starts here Let’s get your people together with our people and make this thing happen.