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2017 Perspective Archive

Here you’ll find our musings on branding and customer experience topics as well as links to great articles and books written by other thought leaders in the branding and customer experience field.

Cover image for “B2B Companies Are Falling Behind in Customer Experience”

B2B Companies Are Falling Behind in Customer Experience

Great article on how B2B companies are falling behind in Customer Experience and what they need to do to catch up.

Cover image for “The Peak-End Rule”

The Peak-End Rule

Nick Hall from Human Brand Experience Consultants discusses the peak -end rule of Customer Experience Design.

Cover image for “Silo's and the Customer Experience”

Silo's and the Customer Experience

Nick from Human Brand Experience Consultants talks about avoiding silo's and getting all employees aligned and thinking about the customer experience.

Cover image for “Nick talks about Kickstart CX”

Nick talks about Kickstart CX

Nick talks about aligning your people and your brand using the Kickstart Customer Experience Program.

Cover image for “The Emotional Foundation of Every Customer Experience”

The Emotional Foundation of Every Customer Experience

This is a great blog explaining why emotions are such a critical component of customer journey mapping.

Cover image for “Top 5 Customer Experience Skills for Frontline Staff”

Top 5 Customer Experience Skills for Frontline Staff

How well-trained are your frontline staff? With all the talk about C-level buy-in for branded customer experience programs, it's important not to forget who interacts with your customers the most. This is a great article about what skill sets you need to empower your frontline brand advocates with.

Cover image for “Entire Films Captured in One Image”

Entire Films Captured in One Image

Jason Shulman captures the entire duration of a movie in a single image with his series Photographs of Films.

Cover image for “Earthworms and Airlines”

Earthworms and Airlines

An earthworm’s digestive system is essentially a tube that runs straight from its mouth to the rear of the body. It doesn’t so much eat anything as displace it, and as long as there is sufficient material in front to provide locomotion, everything works just fine.

Cover image for “Small Data by Martin Lindstrom. A little book with Big Impact”

Small Data by Martin Lindstrom. A little book with Big Impact

If you haven't already read Small Data by Martin Lindstrom, I highly recommend you do.

Cover image for “Lamenting quality”

Lamenting quality

Let me start off by saying I have never really been fond of the word quality. I rarely let clients use it to describe any aspect of their business without defining it further because it is too easy to say and too vague to work with. I treat the words value, trust and integrity with the same contempt.

Cover image for “I loved you, Mrs Morrison”

I loved you, Mrs Morrison

Throughout the course of my life as a student in the sausage factory we call public education, I estimate that I had - give or take - 100 or so teachers.

Cover image for “This evolution will be humanized”

This evolution will be humanized

Cover image for “Here's to the unsung heroes of the customer experience”

Here's to the unsung heroes of the customer experience

I first met Janet at the gas station around the corner from my house.

Cover image for “Happy is not enough”

Happy is not enough

Ask most business owners how it is they hope they’re making their customers feel and they’ll probably say “happy”.

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