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B2B Companies Are Falling Behind in Customer Experience

Great article on how B2B companies are falling behind in Customer Experience and what they need to do to catch up.

Just how well are B2B companies preparing to meet these demands? According to them, not well. CX professionals at B2B companies rated their organizations on personalization, ease, and speed, and they clearly see shortcomings. Fewer than 10 percent consider their company to be very effective at delivering on these critical customer expectations.

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