Two cents Here you’ll find our musings on branding and customer experience topics as well as links to great articles and books written by other thought leaders in the branding and customer experience field. Read Listen Happy is not enough Here’s to the unsung heroes of the customer experience This evolution will be humanized I loved you, Mrs Morrison Lamenting quality Small Data by Martin Lindstrom. A little book with Big Impact Earthworms and airlines Entire Films Captured in One Image The Emotional Foundation of Every Customer Experience Top 5 Customer Experience skills for frontline staff Nick talks about Kickstart CX Silo’s and the Customer Experience The peak-end rule B2B companies are falling behind in Customer Experience 2018 customer experience trends Customer Experience: The immutable you Christine Reymer Receives CCXP Certification Nick talks about ‘Moments of Truth’ Is Employee Experience the new Customer Experience? Brand is all about experience Customer service inspiration Nick Hall interviewed by CBC Simon Hall receives CCXP certification If Employee Experience is the new Customer Experience, why isn’t anyone paying attention to hiring practices? Careful, your brand is showing For true CX success, small and nimble wins You’re only as good as your last customer CX-19: Customer experience tips for a covid world How to build trust in a world full of charlatans Have You Lost Control of Your Brand? You’ll need 20/20 vision to tackle 2021 Our top 10 tips for brand experience design How to build your bland The art of attraction A cure for the common ad How to build an employer brand AI AI oh The gravity of brands How to make your brand bigger More journey mapping magic Wait, what Trust me bro Why choose you Just because you have a small….. Performance branding part 1 You don’t buy drill bits…. Why your brand identity matters The language of values Consistency is king What’s your purpose again Mission statement onboard I have no idea what that means Please don’t swear at the employees How not to run a loyalty program Squid game for seniors Do they know what you know What’s your brand worth Through the eyes of the customer Customer Experience vs. Customer Service about the peak end
