Two cents Here you’ll find our musings on branding and customer experience topics as well as links to great articles and books written by other thought leaders in the branding and customer experience field. Read Listen How to lose less and win more The gravity of brands AI AI oh The art of attraction How to build your bland Careful, your brand is showing Have You Lost Control of Your Brand? How to build trust in a world full of charlatans You’re only as good as your last customer Our top 10 tips for brand experience design How to build an employer brand This evolution will be humanized For true CX success, small and nimble wins I loved you, Mrs Morrison If Employee Experience is the new Customer Experience, why isn’t anyone paying attention to hiring practices? Is Employee Experience the new Customer Experience? Here’s to the unsung heroes of the customer experience Happy is not enough A cure for the common ad CX-19: Customer experience tips for a covid world Lamenting quality Small Data by Martin Lindstrom. A little book with Big Impact Earthworms and airlines Entire Films Captured in One Image Top 5 Customer Experience skills for frontline staff The Emotional Foundation of Every Customer Experience Nick talks about Kickstart CX Silo’s and the Customer Experience The peak-end rule B2B companies are falling behind in Customer Experience 2018 customer experience trends Customer Experience: The immutable you Nick talks about ‘Moments of Truth’ Brand is all about experience Customer service inspiration Nick Hall interviewed by CBC Simon Hall receives CCXP certification Through the eyes of the customer What’s your brand worth Do they know what you know Squid game for seniors How not to run a loyalty program Please don’t swear at the employees I have no idea what that means Mission statement onboard What’s your purpose again Consistency is king The language of values Why your brand identity matters You don’t buy drill bits…. Performance branding part 1 Just because you have a small….. Why choose you Trust me bro Wait, what More journey mapping magic How to make your brand bigger about the peak end Customer Experience vs. Customer Service
