Here you’ll find our musings on branding and customer experience topics as well as links to great articles and books written by other thought leaders in the branding and customer experience field.
The Gravity of Brands
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Ai Ai oh
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How to build an employer brand
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A cure for the common ad
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How to make your brand bigger
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More Journey Mapping magic
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Wait, what?
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Trust me bro
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Why Choose You?
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Just because you have a small.....
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Performance Branding Part 1
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You don't buy drill bits....
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Why Your Brand Identity Matters
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The Language of Values
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Consistency is King
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What's Your Purpose Again?
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Mission Statement Onboard
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I have no idea what that means
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Please don't swear at the employees
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How not to run a loyalty program
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Squid Game for Seniors
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Do they know what you know?
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What's your brand worth?
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Through the eyes of the customer
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Customer Experience vs. Customer Service
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Blurtcast ... peak end ...
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The art of attraction
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How to Build Your Bland
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Our Top 10 Tips for Brand Experience Design
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You'll need 20/20 vision to tackle 2021
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Have you lost control of your brand?
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How to build trust in a world full of charlatans
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CX-19: Customer Experience Tips for a Covid World
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You're only as good as your last customer
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For true CX success, small and nimble wins
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Careful, your brand is showing
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If Employee Experience is the new Customer Experience, why isn’t anyone paying attention to hiring practices?
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Simon Hall Receives CCXP Certification
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Nick Hall interviewed by CBC
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Customer Service Inspiration
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Brand is all about Experience
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Is Employee Experience the new Customer Experience?
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Nick talks about 'Moments of Truth'
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Christine Reymer Receives CCXP Certification
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Customer Experience: The Immutable You
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2018 Customer Experience Trends
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B2B Companies Are Falling Behind in Customer Experience
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The Peak-End Rule
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Silo's and the Customer Experience
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Nick talks about Kickstart CX
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The Emotional Foundation of Every Customer Experience
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Top 5 Customer Experience Skills for Frontline Staff
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Entire Films Captured in One Image
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Earthworms and Airlines
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Small Data by Martin Lindstrom. A little book with Big Impact
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Lamenting quality
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I loved you, Mrs Morrison
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This evolution will be humanized
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Here's to the unsung heroes of the customer experience
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