Here you’ll find our musings on branding and customer experience topics as well as links to great articles and books written by other thought leaders in the branding and customer experience field.
![Cover image for “The Gravity of Brands”](/@files/blog-280/640.3q.blogimage.jpg)
The Gravity of Brands
Continue to full article![Cover image for “Ai Ai oh”](/@files/blog-279/640.3q.robot.png)
Ai Ai oh
Continue to full article![Cover image for “How to build an employer brand”](/@files/blog-277/640.3q.istock-477688497.jpg)
How to build an employer brand
Continue to full article![Cover image for “A cure for the common ad”](/@files/blog-278/640.3q.unknown.jpeg)
A cure for the common ad
Continue to full article![Cover image for “How to make your brand bigger”](/@files/blog-275/640.3q.blurt-for-website-image.png)
How to make your brand bigger
Continue to full article![Cover image for “More Journey Mapping magic”](/@files/blog-273/640.3q.blurtcast-final-fcp1.png)
More Journey Mapping magic
Continue to full article![Cover image for “Wait, what?”](/@files/blog-271/640.3q.blurtcast-final-fcp1.png)
Wait, what?
Continue to full article![Cover image for “Trust me bro”](/@files/blog-270/640.3q.blurtcast-final-fcp1.png)
Trust me bro
Continue to full article![Cover image for “Why Choose You?”](/@files/blog-269/640.3q.blurtcast-final-fcp1.png)
Why Choose You?
Continue to full article![Cover image for “Just because you have a small.....”](/@files/blog-268/640.3q.blurtcast-final-fcp1.png)
Just because you have a small.....
Continue to full article![Cover image for “Performance Branding Part 1”](/@files/blog-267/640.3q.blurtcast-final-fcp1.png)
Performance Branding Part 1
Continue to full article![Cover image for “You don't buy drill bits....”](/@files/blog-266/640.3q.blurtcast-final-fcp1.png)
You don't buy drill bits....
Continue to full article![Cover image for “Why Your Brand Identity Matters”](/@files/blog-262/640.3q.blurtcast-final-fcp1.png)
Why Your Brand Identity Matters
Continue to full article![Cover image for “The Language of Values”](/@files/blog-261/640.3q.blurtcast-final-fcp1.png)
The Language of Values
Continue to full article![Cover image for “Consistency is King”](/@files/blog-260/640.3q.blurtcast-final-fcp1.png)
Consistency is King
Continue to full article![Cover image for “What's Your Purpose Again?”](/@files/blog-258/640.3q.blurtcast-final-fcp1.png)
What's Your Purpose Again?
Continue to full article![Cover image for “Mission Statement Onboard”](/@files/blog-257/640.3q.blurtcast-final-fcp1.png)
Mission Statement Onboard
Continue to full article![Cover image for “I have no idea what that means”](/@files/blog-256/640.3q.blurtcast-final-fcp1.png)
I have no idea what that means
Continue to full article![Cover image for “Please don't swear at the employees”](/@files/blog-255/640.3q.blurtcast-final-fcp1.png)
Please don't swear at the employees
Continue to full article![Cover image for “How not to run a loyalty program”](/@files/blog-254/640.3q.blurtcast-final-fcp1.png)
How not to run a loyalty program
Continue to full article![Cover image for “Squid Game for Seniors”](/@files/blog-253/640.3q.blurtcast-final-fcp1.png)
Squid Game for Seniors
Continue to full article![Cover image for “Do they know what you know?”](/@files/blog-252/640.3q.blurtcast-final-fcp1.png)
Do they know what you know?
Continue to full article![Cover image for “What's your brand worth?”](/@files/blog-251/640.3q.blurtcast-final-fcp1.png)
What's your brand worth?
Continue to full article![Cover image for “Through the eyes of the customer”](/@files/blog-250/640.3q.blurtcast-final-fcp1.png)
Through the eyes of the customer
Continue to full article![Cover image for “Customer Experience vs. Customer Service”](/@files/blog-249/640.3q.screen-shot-2021-11-02-at-2.04.08-pm.png)
Customer Experience vs. Customer Service
Continue to full article![Cover image for “Blurtcast ... peak end ...”](/@files/blog-248/640.3q.screen-shot-2021-10-26-at-11.45.54-am.png)
Blurtcast ... peak end ...
Continue to full article![Cover image for “The art of attraction”](/@files/blog-247/640.3q.attraction-168358911.jpg)
The art of attraction
Continue to full article![Cover image for “How to Build Your Bland”](/@files/blog-246/640.3q.terry.jpg)
How to Build Your Bland
Continue to full article![Cover image for “Our Top 10 Tips for Brand Experience Design”](/@files/blog-245/640.3q.branding-tips.png)
Our Top 10 Tips for Brand Experience Design
Continue to full article![Cover image for “You'll need 20/20 vision to tackle 2021”](/@files/blog-244/640.3q.2020cover.jpeg)
You'll need 20/20 vision to tackle 2021
Continue to full article![Cover image for “Have you lost control of your brand?”](/@files/blog-243/640.3q.istock-695649504.jpg)
Have you lost control of your brand?
Continue to full article![Cover image for “How to build trust in a world full of charlatans”](/@files/blog-242/640.3q.trustme.png)
How to build trust in a world full of charlatans
Continue to full article![Cover image for “CX-19: Customer Experience Tips for a Covid World”](/@files/blog-241/640.3q.covid-cx.jpg)
CX-19: Customer Experience Tips for a Covid World
Continue to full article![Cover image for “You're only as good as your last customer”](/@files/blog-240/640.3q.precious.jpg)
You're only as good as your last customer
Continue to full article![Cover image for “For true CX success, small and nimble wins”](/@files/blog-239/640.3q.cxsmallandnimble.jpg)
For true CX success, small and nimble wins
Continue to full article![Cover image for “Careful, your brand is showing”](/@files/blog-238/640.3q.istock-nick.jpg)
Careful, your brand is showing
Continue to full article![Cover image for “If Employee Experience is the new Customer Experience, why isn’t anyone paying attention to hiring practices?”](/@files/blog-237/640.3q.istock-500216331sm.jpg)
If Employee Experience is the new Customer Experience, why isn’t anyone paying attention to hiring practices?
Continue to full article![Cover image for “Simon Hall Receives CCXP Certification”](/@files/blog-236/640.3q.banner.cxpa-logo-square.jpg)
Simon Hall Receives CCXP Certification
Continue to full article![Cover image for “Nick Hall interviewed by CBC”](/@files/blog-235/640.3q.cbchorizontallogo.jpg)
Nick Hall interviewed by CBC
Continue to full article![Cover image for “Customer Service Inspiration”](/@files/blog-234/640.3q.the-globe-and-mail2.png)
Customer Service Inspiration
Continue to full article![Cover image for “Brand is all about Experience”](/@files/blog-233/640.3q.referrallinkedin.jpg)
Brand is all about Experience
Continue to full article![Cover image for “Is Employee Experience the new Customer Experience?”](/@files/blog-232/640.3q.cover-yt.jpg)
Is Employee Experience the new Customer Experience?
Continue to full article![Cover image for “Nick talks about 'Moments of Truth'”](/@files/blog-227/640.3q.video-icon-copy.jpg)
Nick talks about 'Moments of Truth'
Continue to full article![Cover image for “Christine Reymer Receives CCXP Certification”](/@files/blog-226/640.3q.cxpa-logo-square.jpg)
Christine Reymer Receives CCXP Certification
Continue to full article![Cover image for “Customer Experience: The Immutable You”](/@files/blog-225/640.3q.video-icon-copy.jpg)
Customer Experience: The Immutable You
Continue to full article![Cover image for “2018 Customer Experience Trends”](/@files/blog-224/640.3q.istock-178803281.jpg)
2018 Customer Experience Trends
Continue to full article![Cover image for “B2B Companies Are Falling Behind in Customer Experience”](/@files/blog-223/640.3q.istock70415493xlarge.jpg)
B2B Companies Are Falling Behind in Customer Experience
Continue to full article![Cover image for “The Peak-End Rule”](/@files/blog-222/640.3q.video-icon-copy.jpg)
The Peak-End Rule
Continue to full article![Cover image for “Silo's and the Customer Experience”](/@files/blog-221/640.3q.video-icon-copy.png)
Silo's and the Customer Experience
Continue to full article![Cover image for “Nick talks about Kickstart CX”](/@files/blog-218/640.3q.video-icon-copy.png)
Nick talks about Kickstart CX
Continue to full article![Cover image for “The Emotional Foundation of Every Customer Experience”](/@files/blog-217/640.3q.istock70415493xlarge.jpg)
The Emotional Foundation of Every Customer Experience
Continue to full article![Cover image for “Top 5 Customer Experience Skills for Frontline Staff”](/@files/blog-216/640.3q.gettyimages-645913561.jpg)
Top 5 Customer Experience Skills for Frontline Staff
Continue to full article![Cover image for “Entire Films Captured in One Image”](/@files/blog-215/640.3q.screen-shot-2017-10-20-at-12.00.44-pm.png)
Entire Films Captured in One Image
Continue to full article![Cover image for “Earthworms and Airlines”](/@files/blog-213/640.3q.screen-shot-2017-10-20-at-11.31.24-am.png)
Earthworms and Airlines
Continue to full article![Cover image for “Small Data by Martin Lindstrom. A little book with Big Impact”](/@files/blog-212/640.3q.istock70415493xlarge.jpg)
Small Data by Martin Lindstrom. A little book with Big Impact
Continue to full article![Cover image for “Lamenting quality”](/@files/blog-214/640.3q.kwality.jpg)
Lamenting quality
Continue to full article![Cover image for “I loved you, Mrs Morrison”](/@files/blog-208/640.3q.aaeaaqaaaaaaaaroaaaajguwode3ognhlti4ngutngu4ny1iodnhltbmyta1mwe4ztcwnw.png)
I loved you, Mrs Morrison
Continue to full article![Cover image for “This evolution will be humanized”](/@files/blog-209/640.3q.aaeaaqaaaaaaaankaaaajgiwmwi0mzg1lty4mdgtnge0yy1hm2q1lte3otk4n2u4owu4za.jpg)
This evolution will be humanized
Continue to full article![Cover image for “Here's to the unsung heroes of the customer experience”](/@files/blog-210/640.3q.aaeaaqaaaaaaaayvaaaajdk1ndexnjdmlteyymetngexzc05ownllwnjmdk2yzmwnzyxnw.jpg)
Here's to the unsung heroes of the customer experience
Continue to full article![Cover image for “Happy is not enough”](/@files/blog-211/640.3q.aaeaaqaaaaaaaad1aaaajdgyngu1odhjltk4mzutngq0ns04mjjmltczmji0ywezztdlnq.jpg)