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Here you’ll find our musings on branding and customer experience topics as well as links to great articles and books written by other thought leaders in the branding and customer experience field.

Cover image for “The Gravity of Brands”

The Gravity of Brands

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Cover image for “Ai Ai oh”

Ai Ai oh

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Cover image for “How to build an employer brand”

How to build an employer brand

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Cover image for “A cure for the common ad”

A cure for the common ad

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Cover image for “How to make your brand bigger”

How to make your brand bigger

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Cover image for “More Journey Mapping magic”

More Journey Mapping magic

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Cover image for “Wait, what?”

Wait, what?

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Cover image for “Trust me bro”

Trust me bro

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Cover image for “Why Choose You?”

Why Choose You?

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Cover image for “Just because you have a small.....”

Just because you have a small.....

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Cover image for “Performance Branding Part 1”

Performance Branding Part 1

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Cover image for “You don't buy drill bits....”

You don't buy drill bits....

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Cover image for “Why Your Brand Identity Matters”

Why Your Brand Identity Matters

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Cover image for “The Language of Values”

The Language of Values

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Cover image for “Consistency is King”

Consistency is King

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Cover image for “What's Your Purpose Again?”

What's Your Purpose Again?

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Cover image for “Mission Statement Onboard”

Mission Statement Onboard

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Cover image for “I have no idea what that means”

I have no idea what that means

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Cover image for “Please don't swear at the employees”

Please don't swear at the employees

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Cover image for “How not to run a loyalty program”

How not to run a loyalty program

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Cover image for “Squid Game for Seniors”

Squid Game for Seniors

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Cover image for “Do they know what you know?”

Do they know what you know?

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Cover image for “What's your brand worth?”

What's your brand worth?

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Cover image for “Through the eyes of the customer”

Through the eyes of the customer

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Cover image for “Customer Experience vs. Customer Service”

Customer Experience vs. Customer Service

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Cover image for “Blurtcast ... peak end ...”

Blurtcast ... peak end ...

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Cover image for “The art of attraction”

The art of attraction

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Cover image for “How to Build Your Bland”

How to Build Your Bland

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Cover image for “Our Top 10 Tips for Brand Experience Design”

Our Top 10 Tips for Brand Experience Design

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Cover image for “You'll need 20/20 vision to tackle 2021”

You'll need 20/20 vision to tackle 2021

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Cover image for “Have you lost control of your brand?”

Have you lost control of your brand?

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Cover image for “How to build trust in a world full of charlatans”

How to build trust in a world full of charlatans

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Cover image for “CX-19: Customer Experience Tips for a Covid World”

CX-19: Customer Experience Tips for a Covid World

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Cover image for “You're only as good as your last customer”

You're only as good as your last customer

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Cover image for “For true CX success, small and nimble wins”

For true CX success, small and nimble wins

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Cover image for “Careful, your brand is showing”

Careful, your brand is showing

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Cover image for “If Employee Experience is the new Customer Experience, why isn’t anyone paying attention to hiring practices?”

If Employee Experience is the new Customer Experience, why isn’t anyone paying attention to hiring practices?

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Cover image for “Simon Hall Receives CCXP Certification”

Simon Hall Receives CCXP Certification

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Cover image for “Nick Hall interviewed by CBC”

Nick Hall interviewed by CBC

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Cover image for “Customer Service Inspiration”

Customer Service Inspiration

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Cover image for “Brand is all about Experience”

Brand is all about Experience

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Cover image for “Is Employee Experience the new Customer Experience?”

Is Employee Experience the new Customer Experience?

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Cover image for “Nick talks about 'Moments of Truth'”

Nick talks about 'Moments of Truth'

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Cover image for “Christine Reymer Receives CCXP Certification”

Christine Reymer Receives CCXP Certification

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Cover image for “Customer Experience: The Immutable You”

Customer Experience: The Immutable You

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Cover image for “2018 Customer Experience Trends”

2018 Customer Experience Trends

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Cover image for “B2B Companies Are Falling Behind in Customer Experience”

B2B Companies Are Falling Behind in Customer Experience

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Cover image for “The Peak-End Rule”

The Peak-End Rule

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Cover image for “Silo's and the Customer Experience”

Silo's and the Customer Experience

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Cover image for “Nick talks about Kickstart CX”

Nick talks about Kickstart CX

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Cover image for “The Emotional Foundation of Every Customer Experience”

The Emotional Foundation of Every Customer Experience

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Cover image for “Top 5 Customer Experience Skills for Frontline Staff”

Top 5 Customer Experience Skills for Frontline Staff

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Cover image for “Entire Films Captured in One Image”

Entire Films Captured in One Image

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Cover image for “Earthworms and Airlines”

Earthworms and Airlines

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Cover image for “Small Data by Martin Lindstrom. A little book with Big Impact”

Small Data by Martin Lindstrom. A little book with Big Impact

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Cover image for “Lamenting quality”

Lamenting quality

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Cover image for “I loved you, Mrs Morrison”

I loved you, Mrs Morrison

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Cover image for “This evolution will be humanized”

This evolution will be humanized

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Cover image for “Here's to the unsung heroes of the customer experience”

Here's to the unsung heroes of the customer experience

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Cover image for “Happy is not enough”

Happy is not enough

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