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Small Data by Martin Lindstrom. A little book with Big Impact

If you haven't already read Small Data by Martin Lindstrom, I highly recommend you do.

Martin Lindstrom By Martin Lindstrom

Martin Lindstrom is one of the world’s premier (and toughest) brand building experts. His book, Small Data, was chosen one of the top books of 2016. A fascinating read detailing how small things can make big changes. If you're intrigued by customer behaviour this book is required reading.

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