Author: foundery

Twiddling your thumbs while you patiently wait for people to trip over you is simply no way to run things, unless your intended destination is straight into the ground. In business and branding, few things are more fatal than being a best kept secret. Twiddling your thumbs while you patiently wait for people to trip […]

Read More… from The art of attraction

Few words have infiltrated the boardroom PowerPoint presentation as much as the word Blanding. But what exactly is a Bland, and how do you get one? Well, a Bland is the creative union of your product and the emotion you personally feel for it. Caution must be taken not to appear too emotional or different, […]

Read More… from How to build your bland

Sooner or later you’re going to have to take a long hard look at that debacle you call a customer experience and realize the impact it’s having on customer retention and your brand’s value. You can’t just keep throwing more money at your advertising and hope it will all go away. Attracting new customers is […]

Read More… from Our top 10 tips for brand experience design

It’s natural for founder-operated brands to lose a little of their mojo over time. They’re pushed and pulled in all sorts of different directions over the course of their lifespans, as opportunities emerge and progress tempts with exciting new paths to pursue. It can be awfully hard to say no. However saying ‘yes’ based only […]

Read More… from Have You Lost Control of Your Brand?