B2B companies are falling behind in Customer Experience

Great article on how B2B companies are falling behind in Customer Experience and what they need to do to catch up. By Patrick Gibbons Just how well are B2B companies preparing to meet these demands? According to them, not well. CX professionals at B2B companies rated their organizations on personalization, ease, and speed, and they […]

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Top 5 Customer Experience skills for frontline staff

How well-trained are your frontline staff? With all the talk about C-level buy-in for branded customer experience programs, it’s important not to forget who interacts with your customers the most. This is a great article about what skill sets you need to empower your frontline brand advocates with. By Kevin Nix, CEO and co-founder, Stellar […]

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The Emotional Foundation of Every Customer Experience

This is a great blog explaining why emotions are such a critical component of customer journey mapping. By Stacy Bolger Orlando, FL, where it is currently 85 degrees Fahrenheit with 100% humidity – and that’s INSIDE the airport. My family of 7 (three kids, ages 3, 9 and 10, my two parents, my husband and […]

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