You probably already know that mass creates gravity, and if not for gravity’s ability to attract and keep things in place, our universe would be filled with nothing more than gaseous, nondescript clouds of matter. If it weren’t for brands, the business landscape would be in a similar state. At their most primitive, a brand […]
Whether I like it or not, AI is going to have an increasingly pervasive presence in our lives. Even in its current iterations, it appears to crush most mundane tasks and has the potential to achieve things deemed impossible for mere mortals only months ago. AI’s meteoric rise has companies of all shapes and sizes […]
If you’re like most businesses nowadays you’re probably finding it difficult to attract and keep talent. And with some sources citing recruitment costs of around $4000 per employee (and up!), you really want to make sure you’re doing whatever you can to attract the right people. Leveraging your brand can be a big help here. […]
It is estimated that only 35% of digital display ads receive any visual attention whatsoever. Of those, less than 10% garnered a full one second’s worth of viewer’s attention. One second. That means that if you’re lucky you’ve got ‘one steamboat’ to get your point across to someone who is likely not that interested in […]
Twiddling your thumbs while you patiently wait for people to trip over you is simply no way to run things, unless your intended destination is straight into the ground. In business and branding, few things are more fatal than being a best kept secret. Twiddling your thumbs while you patiently wait for people to trip […]
Few words have infiltrated the boardroom PowerPoint presentation as much as the word Blanding. But what exactly is a Bland, and how do you get one? Well, a Bland is the creative union of your product and the emotion you personally feel for it. Caution must be taken not to appear too emotional or different, […]
Sooner or later you’re going to have to take a long hard look at that debacle you call a customer experience and realize the impact it’s having on customer retention and your brand’s value. You can’t just keep throwing more money at your advertising and hope it will all go away. Attracting new customers is […]
It’s natural for founder-operated brands to lose a little of their mojo over time. They’re pushed and pulled in all sorts of different directions over the course of their lifespans, as opportunities emerge and progress tempts with exciting new paths to pursue. It can be awfully hard to say no. However saying ‘yes’ based only […]
If you’re the owner of a small business, with any luck someone like me has told you how important it is to pay as much attention to your brand as you do your business. The default position for most business owners is to put business decisions ahead of concerns over perception and positioning, but it […]
Read More… from How to build trust in a world full of charlatans
After visiting a few stores that have reopened during these trying times, I’ve come to the conclusion that the majority of B2C businesses have completely lost focus on the customer experience. As a friendly reminder, I’ve provided some pointers for all the business owners out there. Tip #1: I’m not a nuisance, I’m a customer. […]
Read More… from CX-19: Customer experience tips for a covid world