The regular who just stormed out of your business took $1,400 of future revenue with her. To replace her will cost you about $160, and this does not take into account the dirty bomb effect that her scathing 1-star review will have on your reputation for the foreseeable future. Whether they’re the result of your […]
Out of the many emails I’ve received over the last few weeks, one in particular stood out. It was from a regional roofing company that I used to fix a hole a while back. This was not the typical, meaningless ‘we’re here for you’ email that we’ve all been receiving lately. This was something completely […]
If you’re the owner of a small business right now, it’s fair to say that concern for the state of your brand is probably pretty low down on the totem pole of panic. Even so, at some point the uncertainty and chaos will subside, and it would be a shame if your brand’s equity had […]
After hearing the stories of people I know searching for a new career, I have to say I’m shocked at the way job applicants are being treated these days. And with all this talk about how Customer Experience starts with Employee Experience, perhaps a revisit of your hiring practices is in order. The way you […]
Human Brand Experience Consultants is proud to announce that Simon Hall is now a recognized CCXP (Certified Customer Experience Professional). […]
Nick Hall, our Director of brand Strategy, was interviewed by Kate Dubinski, a journalist for CBC, for an article on MEC. Canadian outdoor giant targets trans community in marketing campaign Canadian outdoor retailer Mountain Equipment Co-op (MEC) is trying to tap into the hearts and wallets of the transgender community, which is often neglected by […]
Nick Hall, from Human, talks customer service in a Globe and Mail article. Nick was interviewed for an article in the Globe and Mail where he talks about customer service inspiration for small businesses. The good news for smaller businesses, according to Mr. Hall, is that they can be among the quickest to innovate and […]
Customers define brand through experience and experience is overwhelmingly influenced through interactions. By Patrick. K.Donnelly Great article written by Patrick Donnelly over at Truthlab. Continue to full article […]
Really interesting article on designing the employee experience. “Deloitte’s “2017 Global Human Capital Trends” report, only 22% of the executives surveyed reported that their companies were excellent at building a unique employee experience.” By Diann Daniel Continue to full article […]
Read More… from Is Employee Experience the new Customer Experience?
Nick Hall from Human Brand Experience Group talks about the customer experience and the ‘moments of truth’. […]