If you haven’t already read Small Data by Martin Lindstrom, I highly recommend you do. Martin Lindstrom is one of the world’s premier (and toughest) brand building experts. His book, Small Data, was chosen one of the top books of 2016. A fascinating read detailing how small things can make big changes. If you’re intrigued […]
Read More… from Small Data by Martin Lindstrom. A little book with Big Impact
Let me start off by saying I have never really been fond of the word quality. I rarely let clients use it to describe any aspect of their business without defining it further because it is too easy to say and too vague to work with. I treat the words value, trust and integrity with […]
Throughout the course of my life as a student in the sausage factory we call public education, I estimate that I had – give or take – 100 or so teachers. I remember exactly seven of them. Five I recall as being extraordinary individuals who possessed the innate ability to inspire and excite me on […]
This evolution will be humanized. There is nothing not to like about this evolution: nothing to pin, post, click, close, retweet, share or block, because this evolution will be humanized. People are more than points of data, parts of a chart or pieces of pie broadcast in complimentary colours on a PowerPoint slide. They’re not […]
Most of the work we do here at Human revolves around helping clients refocus and revitalize their brand marketing messaging so it does a better job of setting them apart from their competition. Even the most established and successful companies need a little course correction every once in a while. Sometimes it’s because they’ve got […]
I first met Janet at the gas station around the corner from my house. She worked behind the counter of the mini Tim Hortons nestled in the corner between the front cash and the refrigerators. Every morning there was a line that cut through the store, made up of 6 or 7 people of all […]
Read More… from Here’s to the unsung heroes of the customer experience
Ask most business owners how it is they hope they’re making their customers feel and they’ll probably say “happy”. Nowadays though, happy is not enough. If you want to make a lasting, positive customer impression you’re going to have to do a lot better than happy, because as an emotional outcome it is far too […]